Press Conference Action Items

Here are the commitments, decisions, and actions requiring follow-up mentioned in the press conference:

Product Launches and Availability

• Samsung: Launch the Galaxy S26 series and Galaxy Buds 4 series.
  • Available starting March 11th.
  • Pre-orders begin today.
• Samsung: Offer the Galaxy S26 Ultra in four colors, starting at $1,299.
• Samsung: Offer the Galaxy S26 Plus starting at $1,099.
• Samsung: Offer the Galaxy S26 starting at $899.
• Samsung: Offer three models in two additional colors exclusively on Samsung.com.
• Samsung: Offer Galaxy Buds 4 Pro in white, black, and exclusive pink gold (only on Samsung.com), starting at $249.
• Samsung: Offer Galaxy Buds 4 in white and black, starting at $179.

Future Product Development and Features

• Samsung: Expand Galaxy AI across the entire ecosystem to reach everyone.
• Samsung: Offer the same quality of AI experiences to everyone through effortless and seamless adaptation.
• Samsung: Continue pushing boundaries with unmatched performance for AI.
• Samsung: Co-develop an industry-leading custom AP designed for Galaxy with chipset partners.
• Samsung: Integrate AI into every layer of the operating system to create an “intelligent operating system” (AI OS).
• Android Team: Share more about the next release of Android in the coming months.
• Google: Work with Samsung to expand Gemini’s actions to more services and partners.
• Samsung: Make an early preview of Gemini’s next evolution available on the S26 series.
• Samsung: Initially make agentic AI capabilities available on a limited set of apps, with more to come.
  • Initial apps will include grocery ordering, ride booking, and meal ordering on apps like DoorDash and Grubhub.
• Samsung: Get feedback from users and the developer community on the early preview of agentic AI.
• Samsung: Continue to expand the list of Vulkan-optimized titles for gaming.
• Samsung: Continue to advance display innovation, focusing on higher fidelity images and new capabilities.
• Samsung: Introduce the world’s first privacy display on mobile devices.
  • The privacy display is customizable and can be activated for specific apps or notifications.
  • Galaxy S26 Ultra will automatically hide unexpected notifications in privacy mode.
• Samsung: Further enhance camera capabilities with AI for smarter and better performance.
• Samsung: Continue to improve video stabilization with “super steady with horizontal lock.”
• Samsung: Offer advanced video recording with the APV Codec (for the first time) on the Galaxy S26 Ultra.
  • APV Codec supports high bit rates and near lossless quality up to 8K.
• Samsung: Enable direct capture to external storage while filming.
• Samsung: Introduce built-in LUT presets for cinematic grading on the device.
• Samsung: Develop AI features within the camera app to assist with scanning, including smoothing wrinkles, removing fingers, and combining scans into a PDF.
• Samsung: Enhance AI Eraser with “Photo Assist” to not only remove distractions but also add elements that should have been there.
• Samsung: Develop prompt-based editing for everyday needs, allowing users to describe desired adjustments and have AI generate new elements (e.g., outfits, restoring missing food pieces).
• Samsung: Enable AI to transform photos into different styles (e.g., watercolor, anime, 3D).
• Samsung: Offer a “Creative Studio” for exploring photo editing, including generating stickers and wallpapers.
• Samsung: Tag all AI-generated content for transparency.
• Samsung: Introduce the Galaxy Buds 4 series with a focus on full-spectrum sound and intelligent personalization.
• Samsung: Upgrade the Galaxy Buds 4 Pro’s two-way speaker system with a new, wider woofer.
• Samsung: Implement a dual amplifier architecture for independent power to the woofer and tweeter.
• Samsung: Utilize ultra-high-quality audio and the Samsung seamless codec for clear and smooth music playback.
• Samsung: Enhance noise reduction capabilities in Galaxy Buds 4 series using an advanced deep neural network and super-wideband for clearer voice calls.
• Samsung: Offer a customizable equalizer for sound shaping.
• Samsung: Implement adaptive noise reduction that adjusts for fit and real-time sound leakage.
• Samsung: Utilize computational design for comfortable earbud fit, based on extensive wear simulations and ear data.
• Samsung: Enable hands-free AI agent activation with voice commands on the Galaxy Buds 4 series.
• Samsung: Streamline the setup process with instant pairing.
• Samsung: Make Buds panel accessible in the Quick Panel.
• Samsung: Allow users to locate misplaced Buds or charging cases using SmartThings 5.

Sustainability Commitments

• Samsung: Expand the use of recycled materials in the latest Galaxy S26 series, including recycled plastics, glass, cobalt, and tantalum.
• Samsung: Incorporate recycled materials into every Galaxy product (mobile phones, tablets, laptops, watches) and every module of every device.
• Samsung: Work to return more water to the environment than consumed, meeting high standards for responsible water management.
• Samsung: Restore reservoirs in India and improve safe water access in Brazil by building wells through local partnerships.
• Samsung: Conserve ecosystems equal in size to their global operational footprint by supporting restoration projects and partnering with local communities.
• Samsung: Partner with SeaTrees and Scripps Institution of Oceanography at UC San Diego to equip researchers with Galaxy cameras for coral reef restoration.
• Samsung: Bring “Ocean Mode” (designed for underwater color capture) to everyday users through Expert RAW on the Galaxy S26 series.
• Samsung: Continue to achieve goals related to reducing standby energy from power adapters and achieving zero waste to landfill in global facilities.
• Samsung: Achieve 2030 goals for sustainability, expanding focus beyond operations to the environment and surrounding communities.
• Samsung: Continue to develop technologies that enhance circularity and give new life to waste materials.
• Samsung: Continue mindful packaging design, including removing single-use plastics and simplifying package structure.
• Samsung: Continue advancing circular design in new Galaxy smartphones, tablets, laptops, and watches.
• Samsung: Continue to make conservation more accessible, scalable, and inclusive through technology.