Interview Quotes

Rihanna on the Fenty Puma Avanti Collab

"Well, the shoes that I designed for Puma, I just redesigned something that was always a part of Puma's history, and for me, it was something that elevated all of my aesthetic, all of my mom clothes."

— Rihanna • 01:09:40

"Everything that I'm supposed to feel comfortable always gets a bit lazy, and you always want to find a way to elevate that. So I wanted to do that with the shoe, and I always wanted it to be on cool people like you."

— Rihanna • 01:10:05

Navigating Business and Fashion as a Young Woman

"But the challenge for me was people taking me seriously. People always took me seriously as a creative, but when it came to the business aspect, I don't think people understood that I was getting acquainted with that aspect of it as well."

— Rihanna • 01:33:07

"So it worked out in my favor, but it was a challenge for people to speak to me on that level."

— Rihanna • 01:33:55

"Yes, because our community, we know how to make money, but we don't really know how to keep it because we haven't been taught like financial literacy as much. But I feel like that was a big challenge. But I learned that and I've always took pride in learning more about that."

— Rihanna • 01:40:25

"If you're going to start a business, learn about the business first."

— Rihanna • 01:43:03

"I think the freedom in getting into an industry is probably going to be the easiest space you'll ever be in. Because once you start getting into the calculations and the logistics and the things you've learned, it gets a lot tougher because you have to think from a different space."

— Rihanna • 01:45:42

"I encourage you to keep that same freedom that you have right now, always. That's my only advice."

— Rihanna • 01:52:00

"Do things your way, but don't ever feel like your wings aren't there."

— Rihanna • 01:54:15

The Importance of Culture and Roots

"Barbados will always be represented through any art form of mine because I can't really help it. It's not even a choice of mine. But as long as I do have the choice, Barbados will be a part of me."

— Rihanna • 02:12:00

Reflections on Motherhood

"I think being a mom is probably the hardest job ever. My job seems challenging. Nothing compared to being a mom. Trust me."

— Rihanna • 02:47:34

"So always say, mom, I respect you. I love you. Great job. Because we need to hear it sometimes."

— Rihanna • 02:48:41

"She made this look easy and just normal. I don't even remember a day that my mom was sick. You know what I mean? Like, you don't remember your mom ever not being available for you. And now that you're an adult, you're just like, oh, my goodness. She's a superhuman. She's the MVP."

— Rihanna • 03:00:55

"She did this with less resources and she made it look so seamless. And I look up to her so much because it's hard on me even though I have less kids, less resources, and less time. And she made it so beautiful. I always looked up to her even as a child. And as a mom, I look up to her even more."

— Rihanna • 03:03:00

A Word of Motivation

"She's a star. She's a role model. And by the way, this is not easy to be this confident as a young lady. But she can show you the way. Because trust me, if I had someone like you in my life when I was a little girl, my confidence would have started a lot earlier. You're so cool."

— Rihanna • 03:24:18