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Tennis legend Serena Williams discusses her transition into business at the Cannes Lions Festival. As the new entrepreneur-in-residence at Wreck-It’s Catalyst program, Serena highlights her focus on empowering female founders, investing in innovation, and leveraging her athletic discipline.
Published June 25, 2025
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Serena Williams
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Serena Williams discussed her transition from tennis icon to business leader, highlighted by her new role as entrepreneur-in-residence at Wreck-It’s Catalyst accelerator. She emphasizes leveraging her experience and Serena Ventures to support diversity in investment, specifically targeting the less than 2% of funding typically allocated to women. Her primary focus remains on disciplined growth and empowering female innovators to address critical community needs globally.
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