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Tennis legend Serena Williams discusses her transition into business at the Cannes Lions Festival. As the new entrepreneur-in-residence at Wreck-It’s Catalyst program, Serena highlights her focus on empowering female founders, investing in innovation, and leveraging her athletic discipline.
Published June 25, 2025
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Serena Williams
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"It's not always about us. It's not always about what you can do. It's about what you can do to help others."
— Serena Williams • 00:03:57
"I love people that are curious and I love being curious. And I love learning about what's next."
— Serena Williams • 00:06:50
"I think just being disciplined, I think, is the number one thing. Tennis is, you know, every day you have to do it every day. You have to train and business is the same. It is exactly the same."
— Serena Williams • 00:08:44
"It's filled with so much nostalgia and honestly, like, sadness, because I miss it, you know? And it's like, oh, so I just try not to, I just do the awful avoidance technique and just avoid it and just don't think about it."
— Serena Williams • 00:10:35
"I put my passion that I have for tennis into motherhood now. You know, just that intense passion that you saw me on the court with or that I have in VC and at Serena Ventures. Or, you know, I put that all into my girls."
— Serena Williams • 00:13:30
"I think the main value that they instilled in me is just humility. And I think that goes way better than any championship or any, anything. Because it keeps you grounded as an individual."
— Serena Williams • 00:15:35
"I think my message has always just been be yourself. Love what you do. And have passion for it. And be kind to someone today."
— Serena Williams • 00:17:20
"I'm not trying to change that needle at all because I don't think one person can change anything. But I just think using my platform, you know, having Serena Ventures be one of the bigger venture companies that do really invest in diversity and, you know, encouraging other people to do the same."
— Serena Williams • 00:19:15
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